What is an outbound trigger?

An outbound trigger is the execution of a command, batch file, or script that takes place after a flowchart or process is run. You can define triggers to perform virtually any action, such as opening an application, sending an email, or running a program.

Unica Campaign can execute an outbound trigger when a Schedule, Call List, or Mail List process executes. For example, when a Call List process completes, an outbound trigger can send an automatic email informing a manager that a list of contacts is ready.

Note: Triggers execute on completion of test runs as well as of production runs.

Unica Campaign can also automatically execute an outbound trigger when a flowchart runs. You can configure different triggers for when the flowchart completes successfully, or fails.

An outbound trigger can be synchronous or asynchronous.