Known limitations in Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition integration
The following information describes the known limitations in this release.
| Limitation | Description |
|---|---|
| No interactive rule model creation from SPSS® Model process box | The SPSS® Model process box cannot create interactive rule models in IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. |
| Dummy data files | Before the SPSS® Model process box has been run, the data source defined in the SPSS® modeling stream is based on a dummy file and cannot be used for modeling interactively (from the Model tab in the IBM SPSS Modeler Advantage Enterprise Marketing Management Edition interface). Users can change the data source and model manually, or they can run the SPSS® Model process, which will pull in real data and populate the configured data source. Users can then manually initiate modeling in the modeling stream. |
| Association modeling only with tabular data | IBM SPSS Modeler Advantage Enterprise Marketing Management Edition can build association models using two data input formats: tabular and transactional. (Transactional data means that there are multiple records for each audience ID.) Only the tabular data format is supported for use with Unica Campaign. This means that all product data must be rolled up into one field for each product before using it with IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. The use of transactional data is not supported. |