How modeling and scoring work in the IBM SPSS Modeler Advantage Enterprise Marketing Management Edition and Unica Campaign integrated environment
When you use Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition in an integrated environment, you can model and score within your Unica Campaign flowchart.
When you create a model in IBM SPSS Modeler Advantage Enterprise Marketing Management Edition, you generate a modeling stream that you can use in an Unica Campaign flowchart. The flowchart defines your campaign logic. You can then use one or more models to score your target audience for the campaign. You can access IBM SPSS Modeler Advantage Enterprise Marketing Management Edition directly from an Unica Campaign flowchart, so you can create, edit, and select models while you are designing a marketing campaign. You can also set up flowcharts to automate model updates and batch scoring.
Changes from PredictiveInsight
If you previously used PredictiveInsight, you will no longer be able to use the legacy Model and Score process boxes. After you install Unica Campaign version 9.1.0 or later, the legacy Model and Score process boxes are unconfigured in existing flowcharts.
You must manually re-create the predictive models either by using IBM SPSS Modeler Advantage Enterprise Marketing Management Edition or by using the SPSS® Model process box.
To migrate from PredictiveInsight, you must complete the following tasks:
- Delete instances of the Model process box and replace them with the SPSS® Model process box.
- Delete instances of the Score process box and replace them with the SPSS® Score process box.
- Reconfigure downstream process boxes that use legacy score fields to use the new SPSS® score fields.
These tasks are described in Converting an existing Unica Campaign flowchart from PredictiveInsight.
For more information, see the Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide.