Evaluating the model

You can generate model performance reports to evaluate the model's predictive accuracy after the model is built.

Before you begin

Either build the model manually from the IBM SPSS Modeler Advantage Enterprise Marketing Management Edition user interface or run the SPSS® Model process with production data. Then, verify that the modeling stream contains a successfully built model.

About this task

Use the Evaluate option to generate charts, such as analysis of modeling data and model details, that are available after a successful model build.

To generate evaluation graphs and charts for the model, complete the following steps.


  1. Select the model to evaluate from the following options:
    • In your Unica Campaign flowchart, double-click the SPSS® Model process box to open the SPSS Model Process Configuration dialog. The SPSS® Model process box must display a green check.
    • Click Open Modeler Advantage Session to launch IBM SPSS Modeler Advantage Enterprise Marketing Management Edition in a new window. The Model tab is displayed for the modeling stream that is associated with the SPSS® Model process.

      The version number of the built model should match the version number that is expected from Unica Campaign when it last ran the SPSS® Model process. If the version number does not match, Unica Campaign displays a warning that the model in the stream might not be the model last built through Unica Campaign.

    • In SPSS® Modeler Advantage, click Open and select a modeling stream that contains a built model.
  2. Click Evaluate to generate charts for the model.
    Note: If you change any model settings, you can rebuild the model from the SPSS® Modeler Advantage session or by running the process flow in the Unica Campaign flowchart.
  3. Review the evaluation charts.
  4. Close the reporting window when you are done.
  5. Exit IBM SPSS Modeler Advantage Enterprise Marketing Management Edition.