Getting started with Unica Campaign

Before meaningful work can be done in Unica Campaign, some initial configuration is required. Database tables must be mapped, data objects such as segments, dimensions, or cubes might need to be created, and individual campaigns must be planned and designed.

Typically, these tasks are completed with the help of an consultant. After the initial work is done, you can design and run additional campaigns yourself and you can refine, expand, and build on initial campaigns as needed.

For information about initial and ongoing configuration and administration, see the Unica Campaign Installation Guide and the Unica Campaign Administrator's Guide.