Home
GDPR Guide
There are several basic concepts that can help you understand how to use Unica Campaign to create and manage marketing campaigns.
Unica Campaign - GDPR – General Technical Aspect of The Right of Erasure
Unica Campaign provides the gdpr_purge.bat/sh utility. Unica Campaign users may use this utility to generate delete statements for customers' records that are required to be erased from the Unica Campaign system. These delete statements are generated for the Unica Campaign system tables. Customer records that are required to be erased are provided in an input file and the output is the generated delete statements. We have listed the Unica Campaign system tables in which customer data may reside (for which delete statements are generated) in the following two sections.
GDPR for Unica Optimize

GDPR Guide
There are several basic concepts that can help you understand how to use Unica Campaign to create and manage marketing campaigns.
- Executive Summary
- HCL Unica Support in the GDPR Context
  HCL Unica provides GDPR support for the following Unica products:
- Unica Campaign - GDPR – General Technical Aspect of The Right of Erasure
  Unica Campaign provides the gdpr_purge.bat/sh utility. Unica Campaign users may use this utility to generate delete statements for customers' records that are required to be erased from the Unica Campaign system. These delete statements are generated for the Unica Campaign system tables. Customer records that are required to be erased are provided in an input file and the output is the generated delete statements. We have listed the Unica Campaign system tables in which customer data may reside (for which delete statements are generated) in the following two sections.
- Procedure: High Level
  This section describes the high level procedure to execute the Unica Campaign GDPR utility.
- Procedure: Detailed

GDPR for Unica Optimize

The files / data that we use in Unica Optimize are taken from Unica Campaign. Hence, when we run the GDPR utility in Unica Campaign, that very data is used by Optimize too. So, we do not need a separate GDPR process for Unica Optimize.

Note: However, once the GDPR utility is run in Unica Campaign, we need to re-run Optimize sessions so that the respective records are updated.

Have feedback?
Google Analytics is used to store comments and ratings. To provide a comment or rating for a topic, click Accept All Cookies or Allow All in Cookie Preferences in the footer of this page.