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Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
Mobile push: using Unica Campaign and Acoustic Campaign
If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send mobile push notifications from Acoustic Campaign.
Push: Creating and sending mobile push notifications
Follow these steps to use Unica Campaign to send mobile push notifications from Acoustic Campaign.

Integration guides
- Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
  - Overview of the Unica Campaign and Acoustic Campaign integration
    The integration of Unica Campaign and Acoustic Campaign combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
  - Configuring the Unica Campaign and Acoustic Campaign integration
    To ensure a successful integration of Campaign and Acoustic Campaign, the following products must be configured: Unica Campaign, Acoustic Campaign, IBM UBX, and IBM UBX Toolkit.
  - Email: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send personalized email communications from Acoustic Campaign.
  - SMS text messaging: using Campaign and Acoustic Campaign
    If Unica Campaign is integrated with Acoustic Campaign, you can you can use Unica Campaign to send SMS text messages from Acoustic Campaign.
  - Mobile push: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send mobile push notifications from Acoustic Campaign.
    - Enabling mobile app messages (push notifications)
      Several one-time setup tasks must be completed to enable Acoustic Campaign to send Mobile App Messages (push notifications).
    - Push: Creating and sending mobile push notifications
      Follow these steps to use Unica Campaign to send mobile push notifications from Acoustic Campaign.
    - Push: Configuring the Push process in a Unica Campaign flowchart
      If Unica Campaign is integrated with Acoustic Campaign, you can configure the Push process in a flowchart to send mobile push notifications from Acoustic Campaign.
    - Push: Doing a test run
      This task pertains to using Unica Campaign to send mobile push notifications from Acoustic Campaign. It is important to do a test run before committing to a production run.
    - Push: Doing a production run
      This task pertains to using Unica Campaign to send SMS push notifications from Acoustic Campaign.
    - Push: Response tracking
      The Unica Campaign and Acoustic Campaign integration performs response tracking, so marketers can retarget responders and non-responders.
  - Response tracking tables for the integration
    To support the Campaign and Acoustic Campaign integration, response tracking tables are required to store data about user responses to email, SMS, and push events.
- Unica Plan and Unica Campaign Integration Guide

Push: Creating and sending mobile push notifications

Follow these steps to use Unica Campaign to send mobile push notifications from Acoustic Campaign.

Before you begin

Mobile push must be enabled. See Enabling mobile app messages (push notifications).

About this task

Sending mobile push notifications involves using both Unica Campaign and Acoustic Campaign.

Procedure

Use Acoustic Campaign to prepare the mobile app message.
This step involves coordination among the following users:
- Developer
- Org Admin
- Marketer
Note: The Mobile App Messages database must be a flexible database, meaning it has no unique identifier. Each organization can have only one mobile app-enabled database. If your organization is also SMS-enabled, you must have one SMS database and one mobile app database.
To support response tracking, you must set the CampaignName attribute in the Acoustic Campaign Push template to match the campaign code that is defined within Unica Campaign. For example: C000000518.

A campaign code is the globally unique identifier for a campaign.

Campaign codes are listed on the All campaigns page in Unica Campaign.
Use Unica Campaign to create a campaign and add a flowchart to it.
Configure the Push process in the Unica Campaign flowchart.

See Push: Configuring the Push process in a Unica Campaign flowchart.
Do a test run in Unica Campaign.

See Push: Doing a test run.
Do a production run in Unica Campaign.

See Push: Doing a production run.
Perform response tracking.

See Push: Response tracking.

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