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Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
Email: using Unica Campaign and Acoustic Campaign
If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send personalized email communications from Acoustic Campaign.
Creating and sending emails
Follow these steps to use Unica Campaign to send personalized email communications from Acoustic Campaign.

Integration guides
- Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
  - Overview of the Unica Campaign and Acoustic Campaign integration
    The integration of Unica Campaign and Acoustic Campaign combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
  - Configuring the Unica Campaign and Acoustic Campaign integration
    To ensure a successful integration of Campaign and Acoustic Campaign, the following products must be configured: Unica Campaign, Acoustic Campaign, IBM UBX, and IBM UBX Toolkit.
  - Email: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send personalized email communications from Acoustic Campaign.
    - Creating and sending emails
      Follow these steps to use Unica Campaign to send personalized email communications from Acoustic Campaign.
    - Email: Configuring the Email process in a Unica Campaign flowchart
      If Unica Campaign is integrated with Acoustic Campaign, you can use the Email process in Unica Campaign to send personalized email communications.
    - Email: Doing a test run
      This task pertains to using Unica Campaign to send email communications from Acoustic Campaign. It is important to do a test run before committing to a production run.
    - Email: Doing a production run
      This task pertains to using Unica Campaign to send email communications from Acoustic Campaign.
    - Email: Response tracking
      The Unica Campaign and Acoustic Campaign integration performs response tracking, so marketers can retarget responders and non-responders.
  - SMS text messaging: using Campaign and Acoustic Campaign
    If Unica Campaign is integrated with Acoustic Campaign, you can you can use Unica Campaign to send SMS text messages from Acoustic Campaign.
  - Mobile push: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send mobile push notifications from Acoustic Campaign.
  - Response tracking tables for the integration
    To support the Campaign and Acoustic Campaign integration, response tracking tables are required to store data about user responses to email, SMS, and push events.
- Unica Plan and Unica Campaign Integration Guide

Creating and sending emails

Follow these steps to use Unica Campaign to send personalized email communications from Acoustic Campaign.

About this task

Sending email involves using both Unica Campaign and Acoustic Campaign for Marketing Cloud.

Procedure

Use Acoustic Campaign to prepare the email template.
Follow these guidelines:
- Give the template a name that is meaningful to the Unica Campaign that it belongs to, so you can easily identify it in both applications.
- For the template, select Contact Source, select Database, Contact List, or Query. The Contact Source must be in the Shared section.
- For the Template Location, select Shared. Only shared templates will be available in Unica Campaign.
- Save the template, then preview it for testing.
- For the email body, create the content, including personalization variables if needed.
Use Unica Campaign to create a Unica Campaign and add a flowchart to it.
Configure the Email process in the Unica Campaign flowchart.

For documentation, see Email: Configuring the Email process in a Unica Campaign flowchart.
Do a test run in Unica Campaign.

For documentation, see Email: Doing a test run.
Do a production run in Unica Campaign.

For documentation, see Email: Doing a production run.
Perform response tracking.

See Email: Response tracking.

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