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Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
Overview of the Unica Campaign and Acoustic Campaign integration
The integration of Unica Campaign and Acoustic Campaign combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
Overview of UBX and UBX Toolkit
The UBX Toolkit provides a way for locally installed applications, such as Unica Campaign, to interact with IBM Universal Behavior Exchange (UBX). If you syndicate audiences, the UBX Toolkit is required for the audience publisher and audience subscription pieces.

Integration guides
- Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
  - Overview of the Unica Campaign and Acoustic Campaign integration
    The integration of Unica Campaign and Acoustic Campaign combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
    - Overview of UBX and UBX Toolkit
      The UBX Toolkit provides a way for locally installed applications, such as Unica Campaign, to interact with IBM Universal Behavior Exchange (UBX). If you syndicate audiences, the UBX Toolkit is required for the audience publisher and audience subscription pieces.
    - Upgrading to Version 11.0
      If you are upgrading from a previous version of Unica Campaign and are using the UBX toolkit, you can now use the Unica Campaign native UBX feature to integrate with Acoustic Campaign.
    - Integration limitations and dependencies
      The Unica Campaign and Acoustic Campaign integration for IBM Marketing Cloud has the following limitations and dependencies.
  - Configuring the Unica Campaign and Acoustic Campaign integration
    To ensure a successful integration of Campaign and Acoustic Campaign, the following products must be configured: Unica Campaign, Acoustic Campaign, IBM UBX, and IBM UBX Toolkit.
  - Email: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send personalized email communications from Acoustic Campaign.
  - SMS text messaging: using Campaign and Acoustic Campaign
    If Unica Campaign is integrated with Acoustic Campaign, you can you can use Unica Campaign to send SMS text messages from Acoustic Campaign.
  - Mobile push: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send mobile push notifications from Acoustic Campaign.
  - Response tracking tables for the integration
    To support the Campaign and Acoustic Campaign integration, response tracking tables are required to store data about user responses to email, SMS, and push events.
- Unica Plan and Unica Campaign Integration Guide

Overview of UBX and UBX Toolkit

The UBX Toolkit provides a way for locally installed applications, such as Unica Campaign, to interact with IBM Universal Behavior Exchange (UBX). If you syndicate audiences, the UBX Toolkit is required for the audience publisher and audience subscription pieces.

The integration uses the UBX Toolkit to support response tracking by downloading event data from UBX to Unica Campaign.

The UBX Toolkit installs behind your corporate firewall to securely connect Unica Campaign and databases to UBX APIs and the HCL Commerce ecosystem. Unica Campaign relies on the UBX Toolkit to connect to UBX.

UBX supports dynamic relationships between independent software applications that register with UBX. Each UBX participating application can provide different types of marketing data and different ways to identify customers. In the context of this integration:

Acoustic Campaign is an event source (for Email and SMS events).
IBM Mobile Customer Engagement (Xtify) is an event source (for mobile push events).
Unica Campaign is an event destination. It appears in UBX as an event subscriber ("event consumer").

Typical events are opens, clicks, and bounces.

Unica Campaign accepts event data as an event subscriber. You use the UBX Toolkit to download event data and import it into a local database. The UBX Toolkit provides a sample mapping file that you can use to specify how the event data is stored in the database.

To obtain the UBX Toolkit and documentation, see Installing and configuring UBX Toolkit for the integration.

Important: Remember that Unica Campaign is an event consumer. When you use the UBX Toolkit, follow the instructions for event consumers. Instructions for audience endpoints do not apply.

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