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Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
Overview of the Unica Campaign and Acoustic Campaign integration
The integration of Unica Campaign and Acoustic Campaign combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
Integration limitations and dependencies
The Unica Campaign and Acoustic Campaign integration for IBM Marketing Cloud has the following limitations and dependencies.

Integration guides
- Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
  - Overview of the Unica Campaign and Acoustic Campaign integration
    The integration of Unica Campaign and Acoustic Campaign combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
    - Overview of UBX and UBX Toolkit
      The UBX Toolkit provides a way for locally installed applications, such as Unica Campaign, to interact with IBM Universal Behavior Exchange (UBX). If you syndicate audiences, the UBX Toolkit is required for the audience publisher and audience subscription pieces.
    - Upgrading to Version 11.0
      If you are upgrading from a previous version of Unica Campaign and are using the UBX toolkit, you can now use the Unica Campaign native UBX feature to integrate with Acoustic Campaign.
    - Integration limitations and dependencies
      The Unica Campaign and Acoustic Campaign integration for IBM Marketing Cloud has the following limitations and dependencies.
  - Configuring the Unica Campaign and Acoustic Campaign integration
    To ensure a successful integration of Campaign and Acoustic Campaign, the following products must be configured: Unica Campaign, Acoustic Campaign, IBM UBX, and IBM UBX Toolkit.
  - Email: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send personalized email communications from Acoustic Campaign.
  - SMS text messaging: using Campaign and Acoustic Campaign
    If Unica Campaign is integrated with Acoustic Campaign, you can you can use Unica Campaign to send SMS text messages from Acoustic Campaign.
  - Mobile push: using Unica Campaign and Acoustic Campaign
    If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send mobile push notifications from Acoustic Campaign.
  - Response tracking tables for the integration
    To support the Campaign and Acoustic Campaign integration, response tracking tables are required to store data about user responses to email, SMS, and push events.
- Unica Plan and Unica Campaign Integration Guide

Integration limitations and dependencies

The Unica Campaign and Acoustic Campaign integration for IBM Marketing Cloud has the following limitations and dependencies.

The integration requires the following products.
- Unica Campaign version 10.0 or later (installed locally)
- IBM Marketing Cloud
- IBM Universal Behavior Exchange (UBX)
- IBM UBX Toolkit version 1.2 or later (installed locally)
Apply any available hot fixes prior to deploying this integration.
A single flexible database is used for each channel (Email, SMS, and Push).
Note: If you are using Email, SMS, and Push channels in the integration, use a separate database for each channel.
Note: Unica Campaign and Acoustic Campaign integration supports Acoustic Campaign flexible (non-keyed) and restricted (keyed) databases.
Offer integration with Acoustic Campaign is not supported in the initial release of Unica Campaign v10.
The integration is limited to the following languages: English, French, German, Japanese, Portuguese, Simplified Chinese, Spanish.
Unica Campaign does not support Acoustic Campaign Send Time Optimization (STO).
Unica Campaign users can see all of the Engage process boxes (Email, SMS, Push) in the flowchart palette. However, they cannot use the process boxes unless they have a subscription to IBM Marketing Cloud.
There is a 1:1 relationship between an Acoustic Campaign Org and an Unica Campaign partition. Each partition has one and only one Acoustic Campaign Org (defined at provisioning time).
To send SMS messages, you must purchase SMS messaging for IBM Marketing Cloud, and IBM must provision your Acoustic Campaign account to support SMS messaging.
To send mobile app messages (Push), your IBM Marketing Cloud account must be enabled for mobile push and the mobile app must be implemented in IBM Marketing Cloud.

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