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Administrator Guide
Database table administration
Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
Data dictionary administrative tasks
A data dictionary defines the format of data in a fixed-width ASCII flat file. You use data dictionaries in Snapshot processes to ensure that any fixed-width output files that you create adhere to a specific structure.
Data dictionary syntax
Each line in a data dictionary defines a field in fixed-width flat file, using the syntax described here.

Administrator Guides
- Administrator Guide
  - Unica Campaign administration overview
    The Settings menu provides access to most of the tasks that Unica Campaign administrators typically perform.
  - Security in Unica Campaign
    Security policies control user access to the objects and features in Unica Campaign.
  - Database table administration
    Unica Campaign administrators must perform initial one-time tasks and routine administration tasks that pertain to database tables.
    - Table administration concepts
      The following concepts pertain to system tables, user tables, flat files, and table mapping.
    - Initial table administration tasks
      Administrators must perform several initial table-related tasks after Unica Campaign is installed.
    - User table administration
      Unica Campaign administrators typically perform the following tasks pertaining to user tables.
    - System table administration
      Unica Campaign administrators may perform the following tasks pertaining to system tables.
    - Data dictionary administrative tasks
      A data dictionary defines the format of data in a fixed-width ASCII flat file. You use data dictionaries in Snapshot processes to ensure that any fixed-width output files that you create adhere to a specific structure.
      - What is a data dictionary?
        A data dictionary is a file that defines the format of data in a fixed-width ASCII flat file that is used in Unica Campaign either as a base table or as a general table.
      - To open a data dictionary
        Follow these instructions to edit a data dictionary for use with a Snapshot process. A data dictionary defines the format of data in a fixed-width ASCII flat file to ensure that any fixed-width output files that you create adhere to a specific structure.
      - To manually create a new data dictionary
        You can create a new data dictionary manually. It may be easier to start with an existing data dictionary that was created by Unica Campaign.
      - Data dictionary syntax
        Each line in a data dictionary defines a field in fixed-width flat file, using the syntax described here.
    - Table catalog administrative tasks
      A table catalog is a collection of mapped user tables. Administrators can create and load table catalogs and perform other operations to make table catalogs available to Unica Campaign users.
    - Setting up Unica Campaign to use Database load utilities
      You can improve performance by using a database load utility for all datasources.
    - Archiving campaigns and flowcharts
      The Unica Campaign application does not provide an automated way to archive retired marketing campaigns or flowcharts. However, you can back up the required files, then use the Unica Campaign user interface to delete unneeded campaigns and flowcharts.
  - Customizing campaigns
    Administrators can customize campaigns by using custom campaign attributes, initiatives, and products.
  - Offer template concepts
    Before administrators perform offer template management tasks, there are several important concepts to understand.
  - About audience level administration
    Unica Campaign is delivered with a single audience level called Customer. You can define any additional audience levels that you need. Audience levels let flowchart designers target specific groups, such as Households, in marketing campaigns.
  - Before you begin working with contact history
    Contact history is stored in the Unica Campaign system database in separate tables by audience level. Therefore, you need to set up audience levels before you begin working with contact history.
  - Response history administration
    Before you begin working with response history, you should read the audience level administration topics and set up required audience levels.
  - Monitoring and controlling flowchart runs
    Choose Campaign > Monitoring and use the All monitored runs page to view the status of all active flowcharts and suspend, resume, or stop flowchart runs.
  - Dimension hierarchy concepts
    A dimension hierarchy is a data construct that groups data into bins based on value ranges. Dimension hierarchies are the basis for a variety of reports.
  - Triggers administration
    Unica Campaign allows you to define inbound and outbound triggers that can be used in all flowcharts in a partition.
  - Unica Campaign log files
    Unica Campaign records information in several different log files.
  - JVM Parameters
  - About codes in Unica Campaign
    Each campaign, cell, offer, and treatment in Unica Campaign has an identifying code that is generated by code generators, and conforms to a specified format.
  - Accessing the Advanced settings
    When a flowchart is open for editing, administrators can choose the Advanced settings option on the Admin menu to make administrative changes that affect only the current flowchart.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
  - Unica Campaign listeners
    The listener is a key component of Unica Campaign. It provides an interface between front-end clients and back-end analytical server processes.
  - Unica Campaign utilities
    Administrators use the Unica Campaign utilities to manage listeners, sessions, and flowcharts, and perform other important administrative tasks.
  - Configuring the ACOOptAdmin tool
    Configure the ACOOptAdmin tool to run Unica Optimize sessions from the command line.
  - Non-ASCII data in Unica Campaign
    Unica Campaign supports the use of localized data and non-United States locales, including multiple user-preferred locales within the same installation of the application.
  - Configuration properties for Unica Campaign
    The configuration properties of Unica Campaign are located at SettingsConfiguration. For more details on the configuration properties, see the Campaign Administrator Guide.
  - About special characters
    Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
  - Introduction to character encodings
    This section provides information on character encodings and language-sensitive database considerations, and lists the encodings supported by Unica Campaign.
  - About Unica Campaign Error Codes
    Unica Campaign notifies users of error events when they occur with error messages that consist of a code number and error text.
  - Troubleshooting
- System Tables

Data dictionary syntax

Each line in a data dictionary defines a field in fixed-width flat file, using the syntax described here.

<Variable_name>, <"ASCII string" or "ASCII Numeric">, <Length_in_bytes>, <Decimal_point >, <Format>, <Comment>

The <Decimal_point > value specifies the number of digits following the decimal point and is valid for ASCII Numeric fields only. For ASCII string fields, the value should always be 0.

Unica Campaign does not use the Format and Comment fields. For best results, use "Unknown" for the format value and leave the Comment field blank.

A data dictionary file looks similar to the following example:

CellID, ASCII string, 32, 0, Unknown, 
MBRSHP, ASCII string, 12, 0, Unknown, 
MP, ASCII Numeric, 16, 0, Unknown, 
GST_PROF, ASCII Numeric, 16, 0, Unknown, 
ID, ASCII Numeric, 10, 0, Descriptive/Names, 
Response, ASCII Numeric, 10, 0, Flag, 
AcctAge, ASCII Numeric, 10, 0, Quantity, 
acct_id, ASCII string, 15, 0, Unknown, 
src_extract_dt, ASCII string, 50, 0, Unknown, 
extract_typ_cd, ASCII string, 3, 0, Unknown,

For example, the line:

acct_id, ASCII string, 15, 0, Unknown,

means that a record in the file has a field called acct_id, which is a 15-byte string with no decimal point (as the field is a string) with an unknown format and empty comment string.

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