What is offer history?

Offer history is the historical record of offers made through campaigns. It is part of the overall historical record of contacts made through your campaigns.

Offer history is stored across multiple tables in the Unica Campaign system table database:

  • UA_OfferHistory table
  • UA_OfferHistAttrib table (for parameterized offer attributes),
  • UA_OfferAttribute table (for static offer attributes)

For example, a typical flowchart results in a list of targeted customers, output through a Call List or Mail List process. A record of the offer(s) made in that flowchart are written to the UA_OfferHistory table offer history.

Note: If users turn off contact history logging in the Call List or Mail List process, offer history made in that process is not written to the database.

Offer history is written to the database for production runs only, not test runs.

Offer history is not stored in separate tables by audience level; all offer history is stored across the same set of system tables.