Why different audience levels are needed in Unica Campaign

Different audience levels enable flowchart designers to target and switch between specific identifiable groups in their campaigns, or to scope one audience level by another (for example, to target one individual per household).

For example, audience levels enable developers to do such things as:

  • Select the customer with the highest account balance in each household.
  • Select all accounts with a negative balance belonging to a particular set of customers.
  • Select all households with at least one individual holding a checking account.

For more details about audience levels, see the section on the Audience process in the Unica Campaign User's Guide.