Integration of Unica Campaign with IBM eMessage
When Unica Campaign is integrated with IBM eMessage, you can use IBM eMessage to conduct highly personalized email marketing campaigns. IBM eMessage provides access to the resources that are hosted by HCL. With IBM eMessage you can design, send, and individually monitor customized messages that are based on the information that is stored in your customer data mart.
In Unica Campaign, use flowcharts to create lists of email recipients and select personalization data for each recipient.
In IBM eMessage, use email design, transmission, and delivery resources that are hosted by IBM to conduct email marketing campaigns.
- IBM eMessage is created as a sub-directory in the Unica Campaign directory structure.
- IBM eMessage configuration properties are listed in the Unica Platform, but the properties are not active.
- IBM eMessage-specific database tables are created in the Unica Campaign schema. However, the database tables contain only initial data.
- Menus and other features that are specific to IBM eMessage do not appear until you enable and configure IBM eMessage.
Before you can send personalized marketing email, you must request a hosted email account from HCL.
When you request an email account, HCL begins a consultation process to familiarize you with IBM eMessage, connect you to hosted email resources, and establish your reputation as a legitimate email marketer among leading Internet Service Providers (ISPs). Establishing a favorable reputation is critical to successfully delivering your marketing message to your customers and prospects.
For more information about how to enable and configure IBM eMessage and prepare your hosted email account, see the IBM eMessage Startup and Administrator’s Guide.
IBM eMessage components
IBM eMessage requires specialized components called the Recipient List Uploader (RLU) and the Response and Contact Tracker (RCT).
The RLU is a IBM eMessage plugin component that operates with Unica Campaign to upload addresses, personalization data, and metadata that is associated with a list of email recipients to IBM Hosted Services.
The IBM eMessage RCT retrieves link tracking and email delivery notification data from IBM Hosted Services, and stores the data in the IBM eMessage system tables that reside in the Unica Campaign schema.
The IBM eMessage components operate when you enable and configure IBM eMessage. For more information about enabling IBM eMessage and working with the RLU and RCT, see the IBM eMessage Startup and Administrator's Guide.
Default component installation locations
The installer places the RLU on the computer where you installed the Unica Campaign J2EE application. The RLU location is recorded in the configuration property.
The installer places the RCT on the computer where you installed the Unica Campaign server.
If the J2EE and server components are on separate computers, run the installer on each machine to install the RLU with the J2EE application and the RCT with the Unica Campaign server.
Unica Deliver components in multiple partitions
One RLU exists for the entire IBM eMessage installation.
The installer populates the eMessagePluginJarFile configuration property only for the default partition. If you are
using multiple partitions in your IBM eMessage installation,
you must manually configure the location of the RLU for all other
partitions. The location specified in the eMessagePluginJarFile property is the same for all partitions. For more information, see Specifying the Recipient List Uploader location for IBM eMessage.
Only one RCT exists for the entire IBM eMessage installation. IBM eMessage does not need to specify the location of the RCT in a configuration property. Responses that are received by the RCT automatically specify the appropriate local partition for correct response attribution.