Creating Static Offer Variants

To create static offer variants, complete the following steps:

Procedure

  1. From the Platform home page, select Marketing Central > Offer Central.
    The All offers page appears.
  2. Double-click on the offer for which user wants to create variants.
    The offer summary page appears.
  3. Click on +Variant
    The new offer variant page appears
  4. In the New variant page, complete the following steps:
    • Enter the new variant name
    • Information for fields Offer name, Security policy, Offer code and Description auto-populates from the master offer and cannot be edited.
    • Values for fields under the Static attributes section also auto-populates from the master offer and cannot be edited.
    • Values for fields under the Parameterized attributes and Internal attributes section also auto-populates from the master offer but user can edit the values.
  5. Click on Save
    The Offer Variant is successfully created.

    Once the offer variant is created, it is displayed on the right side of the screen. Hover the mouse pointer over the > to delete the offer variant. Hover the mouse pointer over the > to edit the offer variant.

    Note: User can create multiple variants of single offer. Variants can be created / updated / deleted only when the offer is in the draft mode. There will not be separate permission for variants, if user has right to create / update / delete offer, then they can also create / update / delete variant. Variants with duplicate name and / or duplicate data is restricted. The third-party applications can pick the offer variants. There is a flag in COM to turn off this feature (By default this flag will be enabled). As of 12.1.1, Unica Journey is the only consumer of offer variants.