Benefits of Unica Centralized Offer Management

The benefits of Unica Centralized Offer Management's offer management capabilities are as follows:

Note: The benefits listed here are the benefits of Centralized Offer Management as on version For more feature details, see Centralized Offer Management product guides.
  • A new and intuitive user interface.
  • Improved performance with a large dataset.
  • REST APIs for every action available in Centralized Offer Management.
  • Extendable data model that allows you to:
    • Create offers without a template.
    • Add additional attributes to the existing offers or existing offer templates.
    • Save existing offers as a template.
  • Support for new data types, which includes:
    • Select box - Database - use Select box - Database attribute for adding a dropdown box with values from the selected datasource. If you have use multiple Select box - Database attributes in your template, you can add a dependency between the attributes. Once the dependency is set between two Select box - Database attributes, the options in the dependent attribute changes based on the selection made in the parent attribute.
    • Boolean - use the Boolean attribute type to select or deselect a checkbox (for example true or false) for the attribute.
    • Integer - use the Integer attribute type to fill numeric data without decimal places.
    • Rich text - use the Rich text attribute to write and format content.
    • Picker - URL - use the Picker - URL attribute to select content from third-party CMS via integration with Unica Content Integration.
  • Set Standard offer attributes and Custom offer attributes as mandatory or non-mandatory.
  • Integration with Digital Asset Management systems and Content Management Systems.
    • Out-of-the-box integrations with HCL DX Media Library, HCL DX, Adobe Experience Manager, and XMPIE.
    • Open framework for customer to integrate with any other DAM or CMS.
  • Integration with Cognitive Service Platforms to fetch the cognitive tags from image URLs.
    • Out-of-the-box integration with Microsoft Azure, Google Cognitive Services, and Snap-CAST.
  • Integration with any commerce platform and provides out-of-the-box integration with HCL Commerce
  • Map and pick content attributes in offer attributes using the Content Integration fetaure.
  • Allows auto sync between CMS and Centralized Offer Management.
  • Custom actions feature to integrate with any third-party system.
  • Create and manage multiple variants of an offer.
  • Easily integrate with third-party systems using Webhooks and Custom actions.