Comparison of segment management in Campaign and Segment Central

  • To create a segment in Campaign, user must create a flowchart and define the configuration. Campaign’s strategic segments do not have state management and whenever the parent flowchart is rerun, it will update the segment based on configured criteria.
  • Even after switching to Segment Central, user can still create segments in Campaign and Interact in the same way, but the listing will be under Segment Central.
  • Campaign and Interact segments will always be in published state and can not be redrafted. Only basic details can be edited for such segments.
  • When creating segments from Segment Central, base table mappings created in Audience Central will be used.
  • Segments can be created based on some rules on the selected base tables fields. All the records matching the rule will become the part of the created segment and we can not restrict the count of records in the segment.
  • New segments can also be created using existing segments which are:
    • Created on same audience level
    • In published state
    • Of strategic type
  • Existing permissions in Campaign are used for segments and segment folders.
  • Any user having create and edit segment permission, can also test run the segment in respective action. There is no separate permission required for test run.
  • Campaign has Analyze tab which supports <reports based on segments> which is not supported in Segment Central.
  • You can only edit the basic details of segments in published, failed, or cancelled states. To edit rules or composition you must first redraft the segment.
  • Only published segments can be used in campaigns or flowcharts.
  • When you rerun the Campaign flowchart that created the segment, it updates the records of the segment and the count of records.
  • When creating segments in Campaign, the user can select the datasource, dynamically, where temp table gets created. This also allows to choose different datasource in different segments. In SegmentCentral only the configured datasource under <Affinium|Campaign|partitions|partition1|segmentCentral> will be used to create temp tables.
  • Changing the datasource name in above configuration, after creating and publishing the segments, will make the old segments not reusable in Segment Central as republishing them is not supported in 12.1.4. They can be used in Campaign flowcharts.
  • Segment Central does not honor any postscripts and the flag for bin file creation. The bin file does not get created even through Segment Central irrespective of the flag value. However, segment creation through Campaign flowcharts will continue their behavior with respect to the bin file creation, datasource selection, postscripts etc.
  • Segment Central does not support EAR deployment.