This Marketing XML schema file defines the MarketingTrigger noun. The version of WebSphere Commerce when the noun was last changed. The value is set as the versionID attribute in the corresponding BODs. A marketing trigger represents a customer interaction point that starts or continues a marketing activity. The name representing the event that has occurred. A name value pair that describes the details of the event that has occurred. User Data. A marketing trigger represents a customer interaction point that starts or continues a marketing activity.