This Marketing XML schema file defines the Campaign noun. The version of WebSphere Commerce when the noun was last changed. The value is set as the versionID attribute in the corresponding BODs. Campaigns serve to organize your marketing efforts. Campaigns contain any number of marketing activities, which are classified as either Web activities, e-mail activities, or dialog activities. The unique identifier of the campaign. The marketing activities associated with the campaign. The state of the campaign. The format type of the campaign. The description of the campaign. The season of the campaign. The start date of the campaign. The end date of the campaign. The time when the campaign was created. The time when the campaign was last updated. The identifier of the user who last updated the campaign. The business owner of the campaign. The business objective of the campaign. User Data. Campaigns serve to organize your marketing efforts. Campaigns contain any number of marketing activities, which are classified as either Web activities, e-mail activities, or dialog activities.