This Marketing XML schema file defines the Activity noun. The version of WebSphere Commerce when the noun was last changed. The value is set as the versionID attribute in the corresponding BODs. Marketing activities allow you to define the marketing messages to deliver to customers when a given activity is triggered. The unique identifier of the activity. The campaign elements associated with the activity. The current version of the activity. The published version of the activity. The state of the activity. The start date of the activity. The end date of the activity. The priority of the activity. The setting if the activity is repeatable. The format type of the activity. The type of activity template. The type of experimental activity. The time when the activity was created. The time when the activity was last updated. The identifier of the user who last updated the activity. The description of the activity. The unique identifier of the campaign to which the activity belongs. The marketing runtime representation of the activity. The statistics of the emarketing spots associated with this activity. The statistics of the bulk e-mail activity. The number of this version of the activity. The identifier that indicates that the activity is one of a set of versions of an activity. All versions of an activity will have the same family identifier. If this web activity displays the same results to all customers, then the value is 0. If this web activity has dynamic behavior that can display different results, then the value is 1. The associated e-Marketing Spot can use this setting to determine how to cache the e-Marketing Spot results. This value identifies if this activity should be displayed in the administration UI. This value identifies the tool that manages this activity. User Data. Campaign elements represent triggers, actions, and target criteria, which define the interactions between your customers and your site. The unique identifier of the campaign element. The unique identifier of the template for the campaign element. The name value pair variables associated with a campaign element. The identifier of the campaign element which is related to this campaign element. The priority of the campaign element. The sequence number of this element under the same parent element. The identifier of the parent element of this element. The number of times which this element has been executed by customers. The test element statistics for an experiment branch. User Data. Marketing activities allow you to define the marketing messages to deliver to customers when a given activity is triggered. Campaign elements represent triggers, actions, and target criteria, which define the interactions between your customers and your site. The statistics related to the running of activities on an e-Marketing Spot. The unique identifier of the e-marketing spot. The number of times the e-marketing spot was viewed associated with this activity. The number of times the e-marketing spot was clicked associated with this activity. The ratio of the number of times the e-marketing spot was clicked to the number of times the e-marketing spot was viewed. User Data. The type of template of a marketing activity. Allows extension to the default activity template types. The type of experimental marketing activities. Allows extension to the default activity experiment types. The statistics related to the sending a bulk e-mail. The number of times the e-mail was opened associated with this activity. The number of times the e-mail was clicked associated with this activity. The number of e-mails that were bounced associated with this activity. The number of attempted recipients associated with this activity. Has the bulk email been sent. The number of assumed recipients of the e-mail. The number of assumed recipients is the number of recipients less the number of bounced e-mails. The ratio of the number of assumed recipients of the e-mail to the number of attempted recipients. The number of assumed recipients is the number of recipients less the number of bounced e-mails. The ratio of the number of times the e-mail was opened to the number of delivered recipients. The ratio of the number of times the e-mail was clicked to the number of delivered recipients. The ratio of the number of times the e-mail was clicked to the number of opened e-mails. The ratio of the number of times the e-mail was bounced to the number of attempted recipients. User Data. The name value pair variables associated with a campaign element. The name of the campaign element variable. The value of the campaign element variable. The order of the campaign element variable within the element. Any defining properties associated with this name value pair. Is this name value pair used when matching for the occurrence of a trigger. User Data. The statistics of a test element that is part of an experiment. The unique identifier of a test element. The number of times the test element resulted in data being displayed to a customer in an eMarketing Spot. The number of times the test element resulted in an order being placed by a customer as a result of data being displayed to the customer in an eMarketing Spot. The total amout of revenue attributed to a test element as a result of an order being placed by a customer after data was displayed to the customer in an eMarketing Spot. The number of times the test element resulted in data being clicked by a customer in an eMarketing Spot. The number of times the test element resulted in an order being placed by a customer as a result of data being clicked by the customer in an eMarketing Spot. The total amount of revenue attributed to a test element as a result of an order being placed by a customer after data was clicked by the customer in an eMarketing Spot. The currency in which the display revenue and click revenue are reported. The number of orders divided by the number of views of the test element. These are for the orders associated with views of the test element. The total revenue of the orders divided by the number of orders. These are for the orders associated with views of the test element. The number of clicks divided by the number of times the test element was viewed. The number of orders divided by the number of clicks of the test element. These are for the orders associated with clicks of the test element. The total revenue of the orders divided by the number of orders. These are for the orders associated with clicks of the test element. User Data. The statistics of an experiment. The number of customers who have particpated in the experiment. The statistics for all the test elements that are part of an experiment.