Storefront Usage Summary

This report shows key data related to orders, customers, and visits to provide a snapshot of site operations and performance.

Selected date range: A read-only field listing the selected start and end dates for the displayed report.
Store Activity Report: A read-only field displaying the timestamp corresponding to when the report was created.

Total Orders: The total number of orders placed by customers in the selected time period.
Gross sales: Total sales revenue for store resulting from orders placed in the reporting period. This value includes all adjustments, shipping charges, and taxes.
Total Pages Viewed: The total number of pages viewed in the selected time period. This value includes the number of redirected pages. This value may be affected by recent database maintenance.
Total unique visitors that came to the store: The number of unique customers that placed orders with the store. This value may be affected by recent database maintenance, or if a user has logged in multiple times using the same browser window.
Total visits to the store: The number of times the store was visited in the selected time period. For example, if customer A visited your site twice and customer B visited your site once, the total number of visits is three. This value may be affected by recent database maintenance, or if a user has logged in multiple times using the same browser window.
Total Orders Shipped: The number of orders shipped that were placed in the selected time period.
Total Orders in Pending state: Orders that are waiting for payment to be authorized and were placed in the selected time period.
Total Orders being reviewed: The number of orders placed in the reporting period that are currently under review by a Customer Service Representative.
Total orders affected by low inventory: The number of orders placed in the reporting period that cannot be completed because of low inventory levels.
Total orders requiring payment authorization review: The number of orders that are unable to be completed because of problems with payment authorization and with a last update timestamp that falls within the selected time period. The payment authorization should be reviewed and accepted, or the Order canceled, using the Order Management user interface.
Total canceled orders: The number of orders that were canceled with a last update timestamp that falls within the selected time period.
Total shopping carts created: The number of shopping carts belonging to the store that were last updated in the selected time period.
Total number of categories in the store's catalog: The number of categories in the store catalog. This value only counts those entries that are not marked for delete in the database.
Total number of categories viewed: The total number of categories viewed in the selected time period. This value may be affected by recent database maintenance.
Total number of products in the store catalog: The total number of SKUs that exist for this store that are not marked for delete.
Total number of products viewed: The number of products viewed. This value may be affected by recent database maintenance.