Feature Pack 8: The MayUJoy store is deprecated. Most features demonstrated in the MayUJoy store are available in the Aurora store.

MayUJoy starter store

The MayUJoy starter store provides all the pages and features necessary for a functioning consumer direct online store for the Chinese market. It is designed and contains features that meet the market demands of China, ensuring increased sales to Chinese customers. It contains a full set of consumer direct features, including user registration, catalog browsing, promotions, and targeted marketing. The store contains rich interactions, including product rankings and browsing history, the draggable and transparent product quick info pop-up window, product fast finder, My Center, and a streamlined checkout flow, with punch-out support for third-party payment processors, China-specific address fields when the store language is set to Simplified Chinese, and an optional receipt. The store is fully accessible, enabling customers to browse the storefront and place an order using only a keyboard as their primary input device. In addition, keyboard shortcuts are also available to fully navigate and use My Center. Technological features include search engine optimization, support for multiple web browsers and platforms, and options to accommodate different flows depending on varying customer needs.

The MayUJoy starter store demonstrates best practices in store development with WebSphere Commerce, and can act as a base for implementing Chinese storefronts. It uses Rich Internet Application (RIA) technologies such as Asynchronous JavaScript and XML (Ajax) and Dojo widgets to provide customers with an interactive and rich shopping experience. It addresses many common web customization issues, using CSS and DIV tags for page layout, design, and styling, rather than overusing table elements throughout the page. The store can be used as a stand-alone store using the consumer direct business model or as an asset store in Extended Sites or Demand Chain business models.

The MayUJoy starter store delivers feature-rich and interactive web applications that are compatible across platforms and browsers by taking advantage of Ajax and Dojo widget technologies. Ajax technologies enable web applications to retrieve data from the server asynchronously, while the browsing session remains intact. That is, refresh areas are present in pages for areas where content can be changed on the page, such as a shopping cart. Dojo widgets enable the store users to dynamically interact with the pages, such as adding the ability to quickly view product information, rather than navigating to the specific individual product pages.

WebSphere Commerce services are used in the MayUJoy starter store for all marketing, member, and order component interactions. Product attributes are retrieved using catalog services. However, the store uses data beans and commands when required, as all runtime functionality is not available using services alone.

MayUJoy starter store feature set

Feature comparison table between the MayUJoy starter store and the Madisons starter store.


Feature MayUJoy starter store Madisons starter store
Administrative tooling Management Center Management Center
Master and sales catalogs
Categories, products, SKUs, bundles, and prebuilt kits
Support for multiple images per product
Pop-up windows that contain additional product details for store items Draggable Product Quick Info with transparency Product Quick Info
Merchandising associations, defining, and descriptive attributes, list prices, and offer prices
Simple and advanced search
Product fast finder, where customers can filter products that are quickly based on attributes such as brand or price range Housewares catalog data Housewares catalog data
Tiered pricing policy (offer price)
Attachment assets
Note: The store does not show attachment assets for a category.
Note: The store does not show attachment assets for a category.
Left sidebar 3-level categories by default
Product images gallery
Product ranking
Browsing history


Feature MayUJoy starter store Madisons starter store
Administrative tooling Management Center Management Center
e-Marketing Spots containing scrollable items, products, categories, and merchandising associations.


Feature MayUJoy starter store Madisons starter store
Administrative tooling Management Center Management Center
Promotion code entry
Product-level promotions
Order-level promotions
Shipping-level promotions
Support for personal coupon management using a coupon wallet


Feature MayUJoy starter store Madisons starter store
Support for guest and registered customers
Support for persistent sessions (Remember Me)
My Account flows
Support for email address as login ID
Account activation by email
Verification code validation
China-specific address fields when the store language is set to Simplified Chinese


Feature MayUJoy starter store Madisons starter store
Quick order
Scheduled orders
Inventory availability
Shopping cart and mini shopping cart
Note: Supported by My Center
Shopping cart pagination, providing paging controls for large shopping carts
Wish lists
Shipping charges and taxes Taxes are disabled by default


Feature MayUJoy starter store Madisons starter store
Checkout flow implementation Step-by-step checkout using multiple pages Step-by-step checkout using multiple pages
  • Payments subsystem
  • Punch-out payment
  • Payments subsystem
  • Punch-out payment
Support for guest and registered checkout
Support for multiple shipping addresses
Quick checkout
Ship as complete or partial shipments
Shipping instructions
Billing address
Multiple payments per order
Buy online, pickup in-store
Multiple entry points, with customizable integration points on the store locator page
Order status and tracking


Feature MayUJoy starter store Madisons starter store
Default Dojo toolkit version 1.3.1

Feature Pack 31.5


Feature Pack 31.5

Support for web 2.0 technologies, using Ajax and Dojo widgets
Support for web 1.0 technologies
Support for Social Commerce capabilities, enabling a store to integrate user-generated content into the storefront.
Drag-and-drop support for the mini shopping cart and compare zone
Note: Supported by My Center
My Center
Support for changing product attributes directly on the shopping cart, such as color or fabric changes
Options to customize the storefront and shopping experience
Progress indicators on store pages, which are displayed while operations are in progress. For example, displayed when an Ajax request is triggered and removed when the request completes
Double-click handling on the client-side using JavaScript on store pages that benefit from blocking multiple requests, such as adding items to the shopping cart or completing an order at the end of the checkout process
Support for IBM Digital Analytics, formerly known as Coremetrics Analytics
Support for SMS order status notifications and marketing messages
Search engine optimization
Globalization support for stores to display bi-directional languages. The store uses a locale-specific common1_1iw_iL.css Cascading Style Sheet (CSS) file where the directionality attribute can be specified
Fully translated into multiple languages to support globalization
  • Simplified Chinese
  • United States English
13 languages
Note: Full Arabic support (ar_EG) is also available for the Madisons starter store.
Support for accessibility standards, enabling those with disabilities to interact with web content by using assistive technologies
Note: Keyboard shortcuts are available to navigate and use My Center.


Be aware of the following limitations:
  • The MayUJoy starter store does not support changing the store's styles or colors using the Management Center. Any updates to the store's style or colors must be accomplished using your own customization strategy to suit your business requirements.